Sergio Rossi: New Concept Store Reopens at Shinjuku Takashimaya
FASHION / WOMEN
February 13, 2015

Sergio Rossi: New Concept Store Reopens at Shinjuku Takashimaya


Sergio Rossi | Shinjuku Takashimaya


Shoes Symbolizing Fetishism and Allure in Two Distinct Private Areas


New Concept Store Renewal Opening at Shinjuku Takashimaya


A special space designed by London-based design firm Studiolise, under the direction of Sergio Rossi's Creative Director, Francesco Russo.On October 20th, the new concept store "Sergio Rossi" celebrated its renewal opening on the 3rd floor of Shinjuku Takashimaya.



Text by KAJII Makoto (OPENERS)





Space Design Based on the Essential Values of Sergio Rossi



Two entirely different private areas, the "Front Stage" and "Back Stage," have appeared on the 3rd floor of Shinjuku Takashimaya. Sergio Rossi's shoes, symbolizing fetishism and allure, are displayed in contrasting spaces.

In the "Front Stage," bathed in spotlights, brass furniture with large circular lines and glass sculpture pieces are central, complemented by multi-layered, brilliantly polished brass cubes of various sizes and deep crimson velvet benches.


The monochrome herringbone Italian marble floor allows the pleasant echo of heel clicks, while lighting suspended at varying heights from the brass ceiling casts a glow, creating a glamorous dressing room atmosphere that feels like being on stage, even in a relaxed setting.


Meanwhile, the "Back Stage" is a dark, secretive, and more private space, evoking intimate moments for both men and women. Curtains of deep blue envelop the space from ceiling to floor, featuring a sensual blue velvet sofa. Beneath it, a zebra-print rug and blue plush carpet offer a soft touch to bare feet.


Shelving inspired by Franco Albini, along with Cab chairs and small tables designed by Bellini, naturally lead into a men's area exuding a powerful ambiance.



Sergio Rossi | Shinjuku Takashimaya 02



Sergio Rossi Shinjuku Takashimaya Store
5-24-2 Sendagaya, Shinjuku-ku, Tokyo
Shinjuku Takashimaya 3F Salon Le Chic
Tel. 03-5361-1289 (Direct)
Business Hours | 10:00–20:00 (Weekdays, Sundays, Holidays), 10:00–20:30 (Saturdays) Irregular holidays

Inquiries
Sergio Rossi Customer Service
0570-016600
www.sergiorossi.com