FASHION /
WOMEN
February 28, 2017
Lighten your step with ecru linen. Set off on a journey with a bag from TRAVER
TRAVER
Introducing TRAVER: A New Bag Brand Focused on Domestic Production
AI CREATE Co.,LTD, established in 2002 as a bag manufacturer, has launched TRAVER, a new brand built on 14 years of accumulated expertise. Crafted with meticulous care by Japanese artisans, with a commitment to domestic production, these bags offer timeless beauty and robust durability to support travelers on their journeys.
Text by SHINGO SHIMOJO
Lightweight Design and Functionality Inspired by Travel
Journeys from the everyday to the extraordinary, trips marking life's milestones, travels that involve work...
People travel in a myriad of circumstances. TRAVER is a bag brand inspired by these diverse journeys. The brand's icons symbolize the form of a paper airplane and the compass needle pointing direction in an unfamiliar land.
Working closely with artisans across Japan, including those in Toyooka, all production processes are carried out domestically to ensure high quality. The materials used include tanned leather from Japanese tanneries, linen with original processing for enhanced durability, and high-quality casual denim from Okayama denim makers. This approach maximizes the appeal of the materials while achieving rugged functionality.
The Spring/Summer 2017 collection features a diverse lineup of 12 items, including luggage, backpacks, tote bags, and Boston bags. Each piece is designed to complement various styles, promising to guide the wearer on enriching journeys. Products are available for purchase on the official online site.
TRAVER Spring/Summer 2017 Collection
Official Online Store | http://www.traverjapan.com
Inquiries
AI CREATE Co.,ltd
Tel.06-6263-2127
http://www.traverjapan.com