Louis Vuitton Taps Léa Seydoux as New Muse for Latest Ad Campaign | LOUIS VUITTON
FASHION / WOMEN
May 27, 2016

Louis Vuitton Taps Léa Seydoux as New Muse for Latest Ad Campaign | LOUIS VUITTON


LOUIS VUITTON


Léa Seydoux Appointed New Muse for Latest Ad Campaign!


LOUIS VUITTON (Louis Vuitton) shot its latest advertising campaign at "The Ranch (San Cristóbal's Stables)" in Mexico, photographed by Patrick Demarchelier. Actress Léa Seydoux has been appointed as the new muse. The campaign features the 2016 Pre-Fall collection, portraying a bold and confident heroine who is always challenging herself with new endeavors without stopping.

Check out the 2017 Cruise Collection live streaming from the "Niterói Contemporary Art Museum"

Text by OPENERS





Ad Campaign Themed "Journey" Set in Mexico






Louis Vuitton has unveiled its latest advertising campaign, featuring the maison's new muse, French actress Léa Seydoux!

Following John Lautner's "The Bob and Dolores Hope Estate," the next Cruise Collection show venue is scheduled to be the "Niterói Contemporary Art Museum" in Rio de Janeiro, designed by Brazil's renowned architect Oscar Niemeyer. Louis Vuitton's campaign continues its architectural journey, with the latest campaign serving as a prelude to the upcoming collection, set at "The Ranch (San Cristóbal's Stables)" designed by the celebrated Mexican architect Luis Barragán.Live stream of the Cruise CollectionThe campaign, photographed by Patrick Demarchelier, captures the Louis Vuitton woman embodied by Léa Seydoux. The bold and confident heroine, who constantly challenges herself with new endeavors, appears in the 2016 Pre-Fall collection.

Photographed by Patrick Demarchelier, the campaign captures the Louis Vuitton woman embodied by Léa Seydoux. The bold and confident heroine, who constantly challenges herself with new endeavors, appears in the 2016 Pre-Fall collection.


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The bags featured in the "Journey" themed advertising campaign are the "Capucines" and "City Steamer." The new signature bag "Capucines," with its understated elegance, embodies the maison's savoir-faire and essence. The "Steamer Bag," born in 1901 as the maison's first soft luggage, continues to be a timeless icon, a precursor to the modern handbag. Updated for contemporary tastes, its style is truly the "ultimate city bag."


The Louis Vuitton advertising campaign, featuring the captivating contrast of pink and black and the enigmatic expression of actress Léa Seydoux, is scheduled to launch worldwide in mid-May. Be sure to check it out.

Photographer: Patrick Demarchelier
Stylist: Marie-Amélie Sauvé
Hair: Paul Hanlon
Makeup: Hannah Murray


Check out the 2017 Cruise Collection live streaming from the "Niterói Contemporary Art Museum"


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