NIKE | "THE LOOK OF SPORT: Jodie Williams" by Top Female Athletes Worldwide
FASHION / WOMEN
July 24, 2015

NIKE | "THE LOOK OF SPORT: Jodie Williams" by Top Female Athletes Worldwide


NIKE


2012 Summer Season Nike Women


THE LOOK OF SPORT: Jodie Williams (British Sprinter)



Exceeding all expectations as a British sprinter, she has achieved numerous victories on the track. At 17, her journey has just begun. The 17-year-old, nicknamed "legs of gold," is merely warming up. Britain's track prodigy, Jodie, has conquered national and European championships in the 100m and 200m, and has also claimed three global titles: two in the 100m and one in the 200m. Last year, she made a powerful debut in senior competitions.

Text by OPENERSPhotographs by NIKE






Jodie Knows Her Biggest Rival Is Herself



Jodie's sensational victories have garnered media attention, bringing with them increased pressure. Her mother explains, "Unlike in the US, where there are many sprinters, Britain hasn't had many, and certainly not female sprinters for many years, decades even. That's why Jodie is seen as such a remarkable talent, and I believe she is too, but I don't want her to feel too much pressure right now." To minimize attention and stress, Jodie largely competed only in junior races until last year. This was not only the intention of her parents and coach but also Jodie's own decision.

Jodie views running as a profession and is careful not to burn out like some other young stars. Especially in the demanding field of sprinting, with its high physical and emotional toll, young, victorious athletes often exhaust themselves. With her rare, untapped talent, fearlessness, and drive, Jodie knows her biggest rival is herself. By staying within junior competitions and conquering them, she has maintained a sustainable life balance, allowing her time to enjoy coffee with friends or go shopping, despite competing for over six years. "I started running when I was 11, going to my local club and just doing things casually. I probably got serious around 13 or 14, after I won my first national championship. That's when I thought I should get a bit more serious and do it professionally."

Currently, Jodie trains 48 weeks a year, twice a week for two to three hours per session, depending on the season. Her ambition is grand: to become the fastest woman in the world. Recalling her daughter's path, her mother says, "I remember when she was about seven, there was a school sports day. Afterwards, she asked me what it takes to become a top runner in the world. I just laughed inside, but I told her, 'Well, there's a lot you have to do.'" Nearly eleven years later, that goal remains at the forefront of Jodie's mind.



Nike | Jodie Williams 02

Nike | Jodie Williams 04




Why Jodie Prefers Sprinting



When asked why she can train for so many years and still strive towards her goal, Jodie replies, "I can't forget the feeling of winning, and that's what drives me to try harder. I won my first major championship in 2009, and standing on the podium, hearing the national anthem, and the cheers from everyone was an incredible feeling. I want to experience that feeling again and again. Even when I feel like quitting, that emotion pushes me forward."

Her mother recalls, "When she lost her first race at 16, she was crying in the last 10 meters, realizing she couldn't catch up to the runner ahead. She collapsed as soon as she crossed the finish line. I think it was a release of stress and everything else. She must have felt immense pressure from competing in championships and the media hype about her never losing a race. It was probably too much to bear. But it was good because she learned that it's okay to lose. It reduced the pressure."

Rather than avoiding pressure, Jodie thrives on it. In 2011, transitioning to seniors for the first time, she exceeded all expectations despite facing unprecedented pressure, recording a personal best of 7.24 seconds in the 60 meters. "I perform better under pressure," she agrees. "Major championships have the most pressure, and that's when you have to deliver your best performance. You can't be a competitive athlete if you crumble under pressure. I seem to run much faster with pressure, and I actually can't run without it." This also explains why Jodie prefers sprinting. "When I run fast, I get a rush of adrenaline. In the 100 meters, in particular, you have to be absolutely perfect. One wrong step can ruin the entire race. I've won by thousandths of a second, and it's truly a very fine margin."



Nike | Jodie Williams 05

Nike | Jodie Williams 07




Jodie's Dream: The Athlete "Every Nation Has Been Waiting For"



In preparation for this season, these fine margins and precise foot placements will be the focus of her training. "I really like my coach; we get along very well. He's a great motivator, and because he was a sprinter himself, he's experienced everything and understands. My boyfriend is also a sprinter, and he understands everything too; he's always watching me. And of course, my family, my parents." Both her parents were once competitive sprinters at the county level. Jodie is the eldest of three siblings and a star to her younger sister. Her mother laughs, "While I hope Jodie's hairstyle doesn't get too big, my daughter looks up to Jodie immensely. She's very proud and wants to do everything Jodie does."

This year means becoming a member of the senior British team. Her parents and coach, who advocate a long-term approach with less pressure, have advised Jodie to use this year solely for preparation for future competitions. Meanwhile, Jodie, keeping her thoughts to herself, says meaningfully, "I'm really looking forward to it. Britain is very excited, and there's a huge buzz. I can't wait. I think it's going to be amazing, and all the hard work will pay off." Currently, Jodie's personal best in the 100 meters is 11.18 seconds, set in July 2011. This is 0.42 seconds shy of the senior best time in 2011 and 0.69 seconds behind the world record set in 1988.

Regardless, this year will be significant for Jodie. She will turn 18 and complete her A-levels. While already mature in many ways, she will truly become an adult. After the summer, she plans to take a gap year, perhaps traveling while continuing her training in Los Angeles. Eventually, she intends to return to London to study psychology.

Jodie's Dream "I want to focus on the 100 meters, and maybe the relay too. The 100 meters has always been my favorite event. I think it's cool. Everyone wants to be a 100-meter (senior) sprinter. I hope that becomes a reality next year." Described as the "athlete every nation has been waiting for," she gracefully carries the hopes of a nation on her young shoulders.

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