The Mystery of Margaret Howell's "Color"

The Margaret Howellcashmere knitI'm wearing today is a favorite, and I buy a new one almost every year. When I think about its appeal again, it's ultimately because I choose it for the "color." If we break down clothing into "material, design, and color," I select them in the order of "color, material, and design." For someone like me, Margaret Howell is one of the easier brands to choose from.

If you look closely at the Margaret Howell brand, each item typically comes in two, or at most three, colors. The number of colors within a single item isn't extensive. In a world overflowing with so many things and colors, this restraint is surprisingly refreshing.

It feels like a message from designer Margaret herself, saying, "For this season, this shape absolutely requires this color," which becomes the brand's characteristic: "Choose this color without hesitation."

One reason why Margaret Howell has been loved worldwide for so long since its debut is likely this carefully curated color palette. I believe its longevity stems from such a steadfast approach. Not making customers "hesitate" is actually a kindness; the conviction with which the clothes are made, conveying "this color is definitely the best," must resonate with the buyer.

Even the household goods, in an era saturated with possessions, feel like a daring concept. Yet, their popularity stems from a clear philosophy and message: "This is what's right for your life."

Crafting Clothes with Sincere Consideration for Others

While male designers often create for their muses, female designers who handle menswear might start from a place of respect for the wearer, rather than what they themselves would want to wear. This is what establishes the brand. By thoughtfully selecting, creating, and constructing with genuine consideration for others, they produce exceptional results.

The warmth and sincerity felt in Margaret Howell's products might be a "gift from Margaret." Because we perceive this gift-like intention of "always considering the other person," we are strongly drawn to her unwavering and resolute nature.

In a world full of indecision, her certainty is refreshing. Perhaps meeting Margaret herself is the gift for us.

Hirofumi Kurino
Senior Advisor, Creative Direction, United Arrows
Born in 1953. After graduating from Wako University's Faculty of Arts with a degree in Art Studies, he joined Szuya before moving to Beams. There, he served as manager of "Beams F." In 1989, he participated in the launch of United Arrows, holding positions such as Sales Promotion Manager, Creative Director, and Senior Managing Director & Chief Creative Officer. He currently serves as Senior Advisor and Creative Advisor. In addition to buying and brand direction, he also engages in writing, including essays. In 2004, he was awarded an Honorary Fellowship by the Royal College of Art in the UK.


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