YVES SAINT LAURENT | 2012 Spring/Summer Campaign Movie Released!

YVES SAINT LAURENT

With Maria Carla Boscono as muse

Spring/Summer 2012 Campaign Movie Released!

Yves Saint Laurent has released a specially edited movie from its Spring/Summer 2012 advertising campaign. Check out the stylish visual world featuring model Maria Carla Boscono.

Text by FUJITA Mayu (OPENERS)

The Spring/Summer 2012 Collection: Classical Forms Reinterpreted for Today

The Spring/Summer 2012 collection, inspired by a new style of French bourgeoisie, reinterprets traditional silhouettes and details, such as A-line coats with structured forms and V-neck blouses characterized by back volume. Jacquard jackets using antique lace patterns and volume created three-dimensionally with Marrakech silk express the essence of elegance and the couture spirit. Sporty elements, embroidery with jewels and pearls, and decorations of mirror-like gold metal were added to interpret classical forms in a modern way.

The Spring/Summer 2012 advertising campaign, directed by Stefano Pilati and featuring model Maria Carla Boscono, was photographed by David Sims. It has been rolled out worldwide since January of this year, and many of you may have already seen it.

The movie released this time is an edited version of this advertising campaign into a film. Aquarius Heaven's "Universe" is used as the music to impress the world of the work. It unfolds a stylish visual world with original visuals. Also, the campaign movie for the resort-like Spring/Summer 2012 Cruise Collection, filmed in Cannes, has also been released, so be sure to check that out as well!