FASHION /
WOMEN
October 27, 2015
Burberry Unveils Two Exquisite Cashmere Pieces to Gently Embrace the Winter
Burberry
Introducing the "Scarf Bar" and "Trench Coat"
Two exquisite cashmere pieces to gently embrace this winter
Cashmere, often called the "jewel of fibers," is lightweight, warm, has an elegant sheen, and feels incredibly smooth against the skin. It is truly a supreme material that gently envelops you in the cold winter. Now, Burberry introduces a "Scarf Bar" and "Trench Coat" made with luxurious amounts of this very cashmere. For the coming season, these pieces are perfect as a stylish accent to your outfit or as a thoughtful gift.
Text by TOMIYAMA Eizaburo
The "Cashmere Scarf," crafted by artisans
Burberry's coveted "Cashmere Scarf" begins with washing the highest quality cashmere in the natural waters of Elgin, Scotland. This region, also known for whisky production, boasts excellent water sources. The cashmere is then woven at a renowned spinning mill, also a representative of Scotland, and finished by artisans who brush it using natural thistle plants. After this meticulous, almost unbelievable process, a soft, smooth scarf with an elegant sheen is completed.
Introducing the "Scarf Bar" offering monogramming services
Currently, a wide selection of these "Cashmere Scarves" made in Scotland can be found at select stores (Burberry Omotesando, Burberry Ginza Marronnier Dori, Burberry Shinjuku, Burberry Shinsaibashi) and the online store. Furthermore, a "Scarf Bar" is also available, offering a monogramming service where you can add up to three initials of your choice.
The monogramming service allows you to choose from two font sizes and over 30 colors of embroidery thread, creating your perfect combination. When paired with the scarf's design, there are over 7,000 possible variations.
Introducing a 100% cashmere trench coat, symbolizing the next era
Retaining the beautiful details of the brand's iconic "Trench Coat," Burberry now presents a 100% cashmere trench coat that is both smooth and lustrous. While cashmere blends have existed before, this is the first season for a pure cashmere version. Available in two fits (slim fit and modern fit), 14 colors for women and 4 colors for men, and three lengths (short, mid, and long), the extensive range is also a key feature.
Born over 100 years ago as military wear, the trench coat has been loved by people through the ages. The newly created 100% cashmere "Trench Coat" is undoubtedly set to become an icon of the next era.










