FASHION /
WOMEN
October 9, 2015
Furla Ginza Store Reopens After Renovation | FURLA
FURLA
Asia's Largest New Concept Store Opens
Furla Ginza Store Reopens After Renovation
The "Furla Ginza Store" reopens on October 10th (Saturday) as a new concept store representing Asia. A new, first-ever men's space has been established, transforming the store into a place where families, couples, and friends can enjoy shopping together.
Text by KUROMIYA Yuzu
A Must-See: The New Men's Space
The exterior features a unique kinetic facade composed of countless panels. This facade constantly changes its appearance, symbolizing the brand's evolving innovation. Inside, a large screen dynamically displays advertising visuals created by Mario Testino.
Inspired by the villa of Furla's headquarters, the interior creates a relaxed, luxurious atmosphere with a base of beige and gold. The floor plan includes the women's collection and, for the first time, a men's space on the B1F.
This autumn, the expanded men's collection is gathered here. Also on the B1F, a new shoe corner has been established, offering a wide variety of styles from pumps to sneakers.
A limited edition bag will also be released to commemorate this renovation. The highly popular iconic bag, "Metropolis," will be available as a Ginza store exclusive model featuring fur. Additionally, for three days only, from October 10th (Saturday) to 12th (Monday), the first visitors will receive an original silk scarf as a gift.
Furla's Autumn/Winter 2015 men's collection proposes a style that transcends the boundaries between fast-paced urban life and relaxing weekends spent outdoors. Particularly noteworthy is the modular bag, debuting this season. It can be easily transformed from a tote to a Boston bag, offering a pioneering design that facilitates a smooth transition from work to weekend.
The kit includes two types of handles of different lengths, and two side parts each for Boston and tote styles, allowing for free customization according to the scene or mood. Available in solid colors and color-block types, you can also create your own unique bag by adding pieces in different colors and materials.
The reversible tote bag, introduced last season, now includes new colors and a vertical silhouette. Items made from durable barber fabric are also available. Furthermore, the store offers a wide selection of new business bags and crossbody bags, showcasing the craftsmanship unique to "Made in Italy." Practical accessories such as organizers, laptop cases, wallets, and belts are also available. We encourage you to visit the "Furla Ginza Store," which offers a comprehensive men's collection, from classic items to new arrivals.
Furla Ginza Store
Opening Date | October 10th (Saturday)
Business Hours | 11:00 - 20:00
4-5-1 Ginza, Chuo-ku, Tokyo