New Sneakers Launch Worldwide First

At the Main Building 2F Center Park/The Stage #2, "ITALIAN LIFESTYLE BY DIESEL" will be presented. This space offers a unique blend of this season's women's collection and lifestyle items.

From the women's collection, the theme "Military DNA" is highlighted. Styles featuring a fusion of masculine items and feminine tastes, such as camouflage bomber jackets paired with floral skirts, will be showcased. The "TIMELESS" series, a leather collection that is one of the brand's DNA, features iconic silhouettes finished with advanced craftsmanship.

Additionally, tableware from the home collection "DIESEL LIVING," along with wine and olive oil from Diesel Farm, owned by founder Renzo Rosso in Italy, will be introduced.

On the Main Building 2F Women's Shoes floor, a pop-up store featuring the latest shoe collection will appear. Don't miss the "LENGLAS" platform sneakers, launching worldwide before anywhere else. Their distinctive soles with nuanced presence will create a rock-inspired style from the ground up. The collection also includes playful shoes like rich, lustrous leather slip-ons and engineer boots that symbolize the brand's spirit.

Furthermore, on the Main Building 6F West Park/The Stage #6, a pop-up store showcasing the latest kids' collection will open. It will feature items perfect for fashion-forward children, along with an Isetan-exclusive bag launch and a season campaign held ahead of stores nationwide. Purchasers of the Isetan-exclusive bag can also participate in a free original charm-making event.

A gift will be offered to customers who make a purchase of a certain amount at any of the pop-up stores (the amount varies by store). As quantities are limited, those interested should check them out early.

DIESEL Pop-Up Stores
Period | Tuesday, September 29th – Tuesday, October 6th
Venue | ITALIAN LIFESTYLE BY DIESEL
Isetan Shinjuku Main Building 2F Center Park/The Stage #2
DIESEL POP UP SHOES STORE
Isetan Shinjuku Main Building 2F Women's Shoes
DIESEL KIDS POP UP STORE
Isetan Shinjuku Main Building 6F West Park/The Stage #6