FASHION /
WOMEN
February 26, 2015
ASICS | The 3.3 Million Yen Dream Support Fund '33 DREAMS' Project
ASICS
Supporting dreams of success in America. Prize: ¥3.33 million in dream support funding!
What is the "33 DREAMS" Project?
The "ASICS 33" is a new concept running shoe, developed by ASICS America using Japanese technology. It was first released in the U.S. and is gaining attention in popular sports retailers like Foot Locker and Champs in New York. The shoe will be available in Japan from early February, with a lineup of 16 styles for both men and women.
Text by KAJII Makoto (OPENERS)
To commemorate the arrival of "ASICS 33" in Japan, we're seeking applications from those who dream of succeeding in America!
The "ASICS 33" running shoe is a model conceived by ASICS America. With a concept of "natural running," it's developed to be worn in various settings, from sports and leisure to everyday town use.
Launched in the U.S. last September, it has garnered attention as an easy-to-wear running shoe, growing in popularity primarily in New York, a hub for running and fashion trends.
Prominent figures from various fields will judge "Your Dream"!
This project, named "33 DREAMS," begins accepting applications on Thursday, February 2nd. It calls for submissions of videos (or images) expressing the dreams of those who aspire to the American Dream.
The judging panel includes Naoko Takahashi, Sydney Olympics gold medalist; DJ KAORI; Daisuke Tsuda; and Kumiko Onuma and Koji Nagano from the "Culture Fashion Incubation," which supports young creators and brand entrepreneurs.
The Grand Prize winner will receive ¥3.33 million in dream support funding. Additionally, ¥1.11 million in dream support funding will be awarded to the top prize winners in each of the "Sports," "Fashion," "Entertainment," and "Business" categories.
Campaign Details
http://www.33dreams.jp/
"ASICS 33"
http://www.asics.co.jp/running/33
http://www.facebook.com/ASICS33JAPAN
https://twitter.com/#!/ASICS33_Japan
Blog
http://ameblo.jp/asics33-japan/