FASHION /
WOMEN
December 3, 2014
PAUL&JOE BEAUTE | Spring 2012 Makeup Collection: Kitten Collection
PAUL&JOE BEAUTE
An abundance of utterly charming items!
Spring makeup that creates a capricious and lovely expression, like a cat.
This spring, PAUL&JOE is celebrating its 10th anniversary with a cute makeup collection inspired by cats. The theme is "Meow!". Limited-edition items to create a capricious, lovely, and captivating cat-like face have just been released.
Text by HARUMI Someya
Focus on the 3D Face & Eye Color that pops with cats!
The PAUL&JOE 2012 Spring Makeup Collection features many cats, which designer Sophie Albou cherishes. First, let's focus on the "Face & Eye Color CS," a 3D design with cats that pop out. The cute cats, set in the latest PAUL&JOE fashion print packaging, have a strong presence. The three colors and three textures that form the 3D effect create exquisite gradations on the eyelids, producing captivating eyes that draw everyone in.
The "Lipstick C" offers nude colors that create sensual lips with a soft, matte finish. A single application will leave you mesmerized by the result. The champagne gold pearls, blended in exquisite balance, bring a soft, translucent radiance to the lips. Of course, the packaging features the latest fashion print. Furthermore, the lipstick surface is engraved with 10 cat paw prints to commemorate the brand's 10th anniversary – it's simply adorable from every angle. It's an item that will lift your spirits just by holding it.
<Face & Eye Color>
Face & Eye Color CS
Price | ¥3,675
3 Limited Editions
076 Natural Color for an Elegant Look
077 Sweet Color for a Feminine Expression (Photo)
078 Smoky Color for a Sexy Aura
<Lipstick>
Lipstick C
Price | ¥3,045
3 Limited Colors
075 Nude Beige to Enhance Sexiness (Photo)
076 Sweet and Playful Baby Pink
077 Bright and Vibrant Healthy Orange
Eyeliner, Cheek, Powder, and Nails Launch February 3rd (Fri)
The "Waterproof Gel Eyeliner" creates a smudge-proof cat-eye. In black, the densely packed "Ultra Impact Powder" delivers its power, providing rich color payoff for striking, expressive eyes. It dries quickly, adheres well, and is resistant to sweat, tears, and water. Most importantly, its smooth glide and non-sticky, supple finish are a delight. With the included dedicated flat brush, you can draw delicate or bold lines with ease.
Next, the "Blusher Stick" is a limited-edition blush that perfectly resembles a cat. The dressed-up cat in a bow tie and top hat is not only charming in appearance but also impeccable in performance. By incorporating more powder than typical cream types, it doesn't feel sticky on the skin and is easy to blend. Its soft finish feels so pleasant you'll want to touch your cheeks.
The "Matte Pressed Powder," with its compact featuring a face, powder with a silhouette, and puff with paw prints, is an indispensable item for achieving a lovely and elegant cat-like face. Utilizing "Matte Control Powder" to instantly absorb shine, it achieves a soft, diffused texture. It feels comfortable on the skin, spreads thinly and smoothly, promising a light finish. Limited colors are also available for the "Nail Enamel." Complete your spring makeup with these nude colors that blend well with the skin, reminiscent of supple and cute cats.
<Eyeliner>
Waterproof Gel Eyeliner
Price | ¥3,360
*Includes dedicated brush
1 Limited Edition Color
01 Black
<Cheek>
Blusher Stick
Price | ¥3,150
3 Limited Editions
001 Highlight Color with Beige Pearl
002 Adorable Sweet Pink (Photo)
003 Energetic Healthy Orange
<Nail Color>
Nail Enamel
Price | ¥1,680
3 Limited Colors
025 Nude Beige for Provocative Gestures
026 Adorable Cute Pink
027 Happy Pink to Invite Good Fortune (Photo)
PAUL&JOE BEAUTE
www.paul-joe-beaute.com





