The Exquisite Radiance Born from Blended Light of Five Pearls

Paul & Joe's beloved primer, "Foundation Primer," which maximizes skin's beauty with every application to bestow an inner glow of "happiness," now has a limited-edition iteration. The bottle, filled with colorful pearls reminiscent of candy, exudes an even greater happy aura than before. Its sheer cuteness makes you want to display it as is, but once you try it, you'll discover it's not just about looks—it's a remarkably capable product.

Five colors—white, yellow, pink, blue, and purple—each containing champagne gold pearls that subtly shift in hue depending on the viewing angle, blend together with each pump, exerting their respective color-correcting effects. Applied to the skin, they instantly create a vibrant luster and translucency, guiding you towards the ideal dewy complexion that will beautifully complement the coming season. Naturally, the feel is also impeccable. The viscous, transparent base forms a smooth film. This hydrating film, imbued with the radiance of five pearls, evens out the skin and enhances foundation adherence.

And this season's new foundation is also quite exceptional. It contains a whipped "whipped milk"—a carefully frothed emulsion incorporating oils that enhance skin adhesion and provide moisture. This isn't just a simple emulsion; the added step of whipping allows it to blend seamlessly with soft cotton powder, enabling a smooth application and a sleek finish.

Furthermore, another feature of this foundation is its "face-designing" effect, which instantly creates a sculpted, contoured look. Off-white pearls with a bright, soft radiance emphasize the three-dimensionality of facial contours, while powders that impart translucency and luster create depth, resulting in a slimming effect. Achieve a flawless base makeup effortlessly.

Whitening Items That Create Translucent Skin with Penetrating Moisture

Paul & Joe presents its exquisite new whitening line. "Brightening Lotion" is a whitening lotion that creates translucent skin through superior moisture penetration. The natural moisturizing ingredient "sodium lactate" softens skin that tends to become rough from dryness and UV exposure, while the highly skin-penetrating "light emollient emulsion" works to deliver a dewy, translucent complexion.

"Brightening Serum" also boasts rapid action. Formulated with "click delivery emulsion," which softens the stratum corneum, and "bright-up powder" that enhances natural fairness, it instantly envelops the skin in abundant moisture, delivering a sensation of inner radiance from the moment of application.

Both the lotion and serum feature new additions of evening primrose extract, rich in polyphenols and offering potent antioxidant benefits, along with "saxifrage extract," known for its anti-inflammatory and antibacterial properties. These ingredients contribute to building resilient skin with enhanced barrier function, ideal for effective whitening. With these exceptional whitening products, achieve a dazzlingly clear impression this spring.