New Bags, Charms, and Limited Early Releases Abound

Since its debut in the Fall 2014 collection, the "Drew" bag, with its feminine yet effortless style, has garnered favor among numerous fashionistas. This pop-up boutique will feature an entrance shaped like the Drew bag, creating a space where its allure can be fully appreciated. The collection will include a rich variety of colors and materials, playful combinations, as well as an early release of the newly introduced nano-sized "Drew" and exclusive models available only at this event.

The four limited-edition styles for the pop-up boutique express Chloé's four attitudes: "D" for "Delicate," "R" for "Rock," "E" for "Elegant," and "W" for "Wild." Each is crafted with different materials and details, such as smooth calfskin and embossed calfskin, animal-print haircalf, and artisanal embroidery, resulting in diverse expressions. Additionally, the venue will showcase "DREW TUBE," a special film inspired by these four exclusive bags, and interactive digital content that portrays Chloé girls through the alphabet.

Furthermore, the new collection "THE ALPHABET," utilizing all 26 letters of the alphabet, will also be available for early release. The founder, Gaby Aghion, once named her collections in alphabetical order, making the alphabet motif a brand concept that Chloé continues to cherish. This collection features charms and rings for each of the 26 letters. You can attach your favorite charm to your bag, creating your own unique style.

During the event, a campaign will be held where purchasers can win tickets to Chloé's Paris Fashion Week show.

"WE LOVE DREW" Pop-Up Boutique
Period | Wednesday, September 16th – Tuesday, September 22nd (Holiday)
Venue | The Stage, 1st Floor, Isetan Shinjuku Main Building