FASHION /
WOMEN
September 3, 2015
The 2015-16 Autumn/Winter Collection Pursues a Simpler Design | ithelicy
ithelicy
Focus on the craftsmanship of small details
The latest collection pursuing simpler designs
Introducing items from the Autumn/Winter 2015 collection, the seventh for the bag brand "ithelicy," created by designers Makiko Hotei and Sachiko Akazawa, who draw creativity from "the people, things, and events we encounter daily."
Text by Makoto KAJII (OPENERS)
Featured model: Clutch bag "WALETCHI"
ithelicy, a brand name derived from "in the policy," offers styles for the contemporary individual by adding decorative functions to the form and details of standard items, embodying a unique sensibility.
This season, the brand emphasizes the "presence of the bag in an outfit" with realistic appeal, as stated by the designers: "We shot this collection focusing on the sense of size and balance when the same bag is worn by a woman versus a man."
The key item in the latest collection is the small, multifunctional clutch bag "WALETCHI." "It's a model that combines a clutch and a wallet, available in black and natural. It can hold an iPhone 6 and a passport, and also functions as a wallet. The long strap allows it to be worn over the shoulder or wrapped around the arm, making it a convenient item," they explain.
This season, "the focus was on small details rather than materials," they note. For example, the WALETCHI features leather sandwiched around the bag portion, with stitching concealed on the exterior.
Key color for the collection: Brown
For this season, ithelicy presents a collection designed with greater simplicity, primarily in black and brown. Items like the "CONIC-II," a "one-handle" bag that fits snugly on the shoulder, symbolically express the brand's policy: "Functionality exists as decoration."
The "CONIC-II" is a compact yet spacious two-way bag. When used with the one-handle style as shown, it can be worn fashionably as an accessory.
The "ITA MINI-V" is a two-way mini tote bag made from shrink leather with a fine-grained texture. Its color-blocking design is fresh and striking. The distinctive silhouette, with its flared sides, is a popular staple from ithelicy.
Stylish bags for daily use
The new "MAGDA" bag, with its square form crafted from pebbled cowhide, features side pockets on the gussets as well as a front pocket, making it convenient for storing small items. It seems ideal for weekend outings.
The "ELLIP" daypack, characterized by its wide shoulder straps, makes an impression with its use of Ultrasuede and W-Russell materials. Its three-dimensional form conveys a sense of lightness, making it an appealing choice for daily use.
Inquiries
WHEELIE showroom
Tel. 03-5458-7200
http://ithelicy.com/



