Humorous Titles Also Draw Attention

Through its advertising, DIESEL has always offered its own interpretations of contemporary society. In the 2015 Autumn/Winter campaign, as if questioning a world where altered images and exaggerated ad copy are commonplace, they used traditional advertising formats to express things frankly and as they are.

The photography was handled by Richard Burbridge, and styling by Artistic Director Nicola Formichetti. The creative agency was Spring Studios. Each visual is accompanied by humorous titles such as "Introducing clothes to wear," "No military experience required," and "So and so," fully demonstrating the brand's spirit of valuing free thinking without being bound by convention. The visuals are striking, with an approach that conveys things as they are, straightforwardly and with humor.

The aesthetic of high fashion, unpretentious humor, and direct, unvarnished messages—these embody the brand's desire to respect consumers and connect with them directly.