FASHION /
WOMEN
July 22, 2015
Furla's Autumn/Winter Collection, As Captured by Mario Testino | FURLA
FURLA
Dynamic and Modern Campaign Visuals Unveiled
The Autumn/Winter Collection as Seen by Mario Testino
FURLA, which is set to relaunch its men's collection from the Autumn/Winter 2015 season, has released its latest campaign visuals, with creative direction by world-renowned photographer Mario Testino. A backstage video is also scheduled to be released on the official website.
Text by KAJII Makoto (OPENERS)
Two Visuals for Men
FURLA's men's line, as envisioned by Mario Testino, focuses on an innovative new modular bag that can be converted into either a Boston or a tote by swapping out set components, and a business bag with FURLA's signature clean aesthetic. The collection makes a distinct statement through its lifestyle and worldview, symbolizing the men's collection's commitment to Made in Italy.
The Pioneering New Modular Bag
The new modular bag, set to become an icon of the men's line, emerges as the most innovative and original item since the line's inception. It comes as a set including one body part, two handles of different lengths, and two pairs of side parts for Boston and tote configurations, allowing for customization according to scene or mood.
The lineup includes five types in total: solid colors such as black and navy, and color-block types like navy x cabernet red and black x dark green. The appeal is further enhanced by the ability to expand customization options by adding separately sold body parts in cowhide or different colors.
Top Model Anja Rubik Stars in Women's Campaign
Continuing from the previous season, FURLA's women's line, as interpreted by Mario Testino, delicately yet boldly visualizes the proactive and confident lifestyle of women. Featuring top model Anja Rubik, the campaign highlights iconic bags such as the "METROPOLIS," which has become a brand icon, the "PIPER," re-imagined with color-blocking, and new models "VIVA" and "DIANA." Also noteworthy is the inclusion of shoes, which are expanding their range this season.
Key Women's Items for Autumn/Winter
The "METROPOLIS" mini shoulder bag, crafted by Italian artisans, is updated with new metallic leather colors like gold and silver. The ever-popular "PIPER," known for its timeless appeal, evolves stylishly with a block design combining four contrasting colors.
The new bucket-style bag, "VIVA," uses London leather and features a unique style with color-blocking cut into geometric patterns across the entire surface. The new mini leather bag, "DIANA," beautifully links with the image of a confident, modern woman through its vibrant color-contrast chain on the front zip and metal details.
Inquiries
FURLA JAPAN
Tel. 03-5770-4161
www.furla.com





