CHANEL | The Birth of the New "Boy Chanel" Bag

CHANEL

A fresh take with a mannish, sharp silhouette!

Introducing the new "Boy Chanel" bag

This autumn, CHANEL unveils its new bag, "Boy Chanel." Its ambivalent design, a departure from previous feminine styles, is a must-see item that will accent your autumn/winter fashion.

By Tomomi Yanaka

A boyish bag inheriting Mademoiselle Chanel's spirit

The "Boy Chanel" is inspired by the "ammunition-carrying" bags that Mademoiselle Chanel herself used.

Its clean lines are distinctive, with a large chain and rectangular flap lending a sophisticated impression. The graphic, thick trim with overstitching and the antique-style clasp are also full of presence. The words "CHANEL" are delicately engraved in relief on the front.

©CHANEL

Regarding the "Boy Chanel," born from a new interpretation of boyish charm, Karl Lagerfeld commented, "Mademoiselle Chanel made dresses using materials that were used for men's underwear at the time. She had that kind of boyish sensibility, and that is precisely the spirit of Chanel."

It can be worn as a shoulder bag or crossbody, and it seems poised to be a versatile piece for the mannish fashion gaining attention in recent years, as well as an accent for everyday style. Beyond this, a rich variety of options are available, from clutch bags to shoulder totes. Colors also include powerful reds, blacks, grays, and ivories, with deep hues perfect for autumn and winter.

The "Boy Chanel," exuding an androgynous feminine aura and offering an unprecedented allure, can be considered a new iconic bag embodying the elegance proposed by Karl Lagerfeld.

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