Bags in Vivid Fluorescent Hues

Spanish brand LOEWE captures hearts with its bags and accessories crafted from the world's finest leather. Early this month, LOEWE launched its presence at Isetan Shinjuku. To celebrate this milestone, the brand's iconic "Amazona" bag is reimagined as the "Amazona Fluo," a pop design featuring trendy fluorescent colors, exclusively for Isetan Shinjuku.

The "Amazona," symbolizing women's freedom, was born in 1975. It was conceived as "a bag for the modern woman living in a new era," commemorating the end of over 30 years of dictatorship in Spain. Crafted from exquisite calfskin, with high-quality leather also used for the interior, it features a unique single-piece leather construction that results in a light, soft, and supple feel without lining. With its functional yet elegant design, it has remained beloved by women of all ages worldwide for over 30 years since its debut.

The lineup of Isetan Shinjuku exclusive "Amazona Fluo" includes three styles: "Amazona 28 Fluo," "Amazona Fluo," and "Large Zip Around Wallet Fluo." Available in three to five colors (Ash, Ocher, Lipstick, Forest Green, Purple), the bags range from ¥189,000 to ¥273,000, and the wallet is ¥69,300.

The release begins on Wednesday, April 6, 2011. Experience the pop colors that perfectly capture the "now" mood, combined with elegance, and feel the exquisite calfskin and the bag's lightness for yourself.

Amazona 28 Fluo / Amazona Fluo / Large Zip Around Wallet Fluo
Material | Smooth Calf x Patent Calf
Color | Ash, Ocher, Lipstick, Forest Green, Purple
Price | Bags ¥189,000–¥273,000 Wallet ¥69,300
Available | From Wednesday, April 6, limited quantities at LOEWE, 1st Floor, Isetan Shinjuku

LOEWE Customer Information Service
Tel. 03-6215-6116