Swarovski's First Pop-Up Store Opens in Omotesando | SWAROVSKI
FASHION / WOMEN
June 2, 2015

Swarovski's First Pop-Up Store Opens in Omotesando | SWAROVSKI


SWAROVSKI


A Shop Featuring the Hugely Popular "Stardust"


Swarovski's First Pop-Up Store Opens in Omotesando


New colors and a new necklace have joined Swarovski's iconic "Stardust" bracelet. To celebrate, Swarovski's first-ever pop-up store will open for a limited time until Sunday, June 7th, at ZeroBase Omotesando.

Text by KUROMIYA Yuzu





You're Sure to Find a Favorite You Can Try On Casually



The "Stardust" is a bracelet inspired by a galaxy of dazzling crystals. Its unique design features countless crystals encased in soft mesh.
Its novel sparkle, like scattered stars, and simple design that easily complements casual styles quickly made it a sensation. This season, new colors are added to the bracelet. And the Stardust Necklace, which adds a fresh shimmer to your décolletage, has also been born.


The "Swarovski Stardust Pop-Up Store" creates a space where you can experience the joy of wearing the pieces.
The first floor is a touch-and-try space where you can freely experiment with the wide variety of "Stardust" options. Since you can try them on easily, you can find the color that suits you or your favorite "Stardust."
The second floor features a sales corner where you can leisurely select items, as well as a photo booth where you can fully immerse yourself in the world of "Stardust." Utilizing the principles of a kaleidoscope, you can take novel and colorful photos as if you've stepped inside the facets of a crystal.


Additionally, during the event period, those who try on "Stardust" at this pop-up store or any Swarovski shop nationwide and apply online can enter a campaign to win a Stardust ballpoint pen. (Excluding some stores)



02



"Swarovski Stardust Pop-Up Store"
Dates | June 3rd (Wed) - June 7th (Sun) 11:00 - 19:00
Location | ZeroBase Omotesando
5-1-25 Minamiaoyama, Minato-ku, Tokyo