FASHION /
WOMEN
March 16, 2015
Salvatore Ferragamo | Introducing the New Collection, "My Ferragamo"
Salvatore Ferragamo
Shoes & Bags to Brighten Your Step with Color and Lightness
Introducing the New Collection: My Ferragamo!
The conditions for a travel or adventure companion are "comfort," and "elegance" is indispensable for all women. A colorful shoe collection that combines these two has debuted! From Salvatore Ferragamo, it's "My Ferragamo."
Text by OPENERSPhoto by NIIKURA Tetsuya (SEPT)
Shoes for the Woman Who Lives "Every Day is an Adventure"
For the modern woman who wants to achieve many things at once—working actively, living each day with excitement like an adventure, not only in her daily private time but also on vacation, and yet remaining elegant—what is essential when choosing shoes?
It is comfort that doesn't cause foot pain even after continuous wear, and sophisticated design brimming with femininity. Isn't that all there is to it?
Salvatore Ferragamo is a brand that has introduced numerous epoch-making advancements in the history of footwear, as well as in fashion. With designs based on ergonomics and the use of lightweight materials, the brand has consistently pursued comfort while also engaging in creative and innovative approaches to both function and design, such as the unveiling of the world's first wedge sole and cork sole. This demonstrates a continuous evolution in response to the changing lifestyles of women, who have become increasingly active and dynamic.
Building upon its own tradition and technology, Salvatore Ferragamo has now unveiled a collection for the updated, modern woman. This is the new collection, "My Ferragamo," introduced here.

Pumps, from left: [Patent/Black] [Suede/Fuchsia] [Suede/Mustard Yellow] [Patent/Red, Brown] (Heel height 4cm) ¥39,900 each (All available at Salvatore Ferragamo / Ferragamo Japan)

Wedge sole pumps (Heel height 5cm) [Calf/Black, Suede/Fuchsia] ¥44,100 each (Both available at Salvatore Ferragamo / Ferragamo Japan)
Colorful ballerina flats, pumps with the iconic "Vara" ornament that elevate any outfit, and wedge sole shoes that exude a modern individuality. Each design is filled with a colorful and pop sensibility, offering a lineup that supports an active and positive lifestyle.
Salvatore Ferragamo Opens at Ginza Mitsukoshi on Saturday, September 11th!
Ginza Mitsukoshi is undergoing a renovation and reopening. To commemorate this, a Salvatore Ferragamo boutique will also open! As a special feature, the "My Ferragamo" collection will be exclusively displayed on the 2nd floor "Floor Message" at Ginza Mitsukoshi. (The "My Ferragamo" collection has been available at Ferragamo boutiques nationwide since September 8th.)
Details about the Ginza Mitsukoshi opening on Saturday, September 11th, can be found here.
Ginza Mitsukoshi
4-6-16 Ginza, Chuo-ku, Tokyo
4th Floor | Salvatore Ferragamo Women's Boutique
2nd Floor | Women's Shoes Salvatore Ferragamo
1st Floor (West Wing) | Handbags Salvatore Ferragamo
6th Floor | Men's International Collectors / Salvatore Ferragamo
Encapsulating Salvatore Ferragamo's traditional craftsmanship and the brand's unwavering commitment to adorning women's feet with beauty—the new "My Ferragamo" collection is sure to offer the chance to discover a destined item that can become a lifelong partner for your adventures.
Ferragamo Japan
0120-202-170