Salvatore Ferragamo Launches Instagram Dialogue Ahead of Mother's Day | Salvatore Ferragamo
FASHION / NEWS
May 8, 2020

Salvatore Ferragamo Launches Instagram Dialogue Ahead of Mother's Day | Salvatore Ferragamo

Salvatore Ferragamo

#Mom To Mom Dialogue Streamed on Instagram

To celebrate Mother's Day, Salvatore Ferragamo has launched a dialogue content series titled #Mom To Mom on Instagram. The brand's muse, Carolyn Murphy, will host one-on-one interactive live dialogues with superwomen who inspire her.

Edit by Sara Ando

The third dialogue, with Lily Aldridge, is scheduled to stream on May 9th at 4 AM JST!

Guests joining Carolyn as hosts include Miranda Kerr, Athena Calderone, and Lily Aldridge. These are women who lead and have achieved remarkable success not only as mothers but also in style, business, and philanthropy.
Carolyn Murphy
One of the models who defined the golden age of supermodels in the 1980s and 90s. With a beauty described as "American Beauty," she remains a top model today. She has a daughter, Dylan Blue, born in 2000.
Viewers can tune into intimate live talks between Carolyn and her guests via Instagram. This initiative stems from a desire to offer moments of enjoyment amidst the widespread calls for self-isolation due to the coronavirus pandemic.

The conversations will cover a wide range of topics, including motherhood, beauty, wellness, fashion, and design.
All dialogues will be streamed on the official Instagram account@ferragamo, where users can send questions to Carolyn during each live session. Previously aired live videos can be watched at any time. The schedule is as follows (JST).
May 7 (Thu) 5:45 AM–
Guest: Miranda Kerr
*Already streamed
May 8 (Fri) 4:30 AM–
Guest: Athena Calderone
*Already streamed
May 9 (Sat) 4:00 AM–
Guest: Lily Aldridge
*Already streamed
The dialogues promise vibrant exchanges with the guests, offering glimpses into their personal lives and private moments made possible by "STAY HOME," along with plenty of information to enrich one's lifestyle.

With the live session featuring Lily Aldridge as the guest just hours away, the "#Mom to Mom" series, now in its third installment, is set to be a compelling watch. While the time difference may make real-time viewing from Japan a bit challenging, it's sure to bring a positive spirit. Follow the official Instagram accounthere.
Inquiries

Ferragamo Japan
Tel. 0120-202-170
http://www.ferragamo.com
Instagram:@ferragamo

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