A project embodying Barbour's sustainable ethos | Barbour
Barbour
Barbour's Sustainable Initiative "Barbour. WAX FOR LIFE" Comprises Three Content Pillars, Including "RE-WAX" to Revive Waxed Jacket Waterproofing.
Barbour, the venerable British outdoor lifestyle brand renowned for its waxed jackets, is launching its sustainable initiative "Barbour. WAX FOR LIFE" sequentially from Wednesday, September 1, 2021. This initiative includes re-waxing jackets to restore their functionality and offering limited-edition items remade from pre-owned Barbour garments, revitalized as valuable pieces.
Text by YANAKA Tomomi | Edit by TSUCHIDA Takashi
"RE-LOVED": Offering Remade Garments from Pre-owned Barbour Jackets.
Barbour was founded in 1894 in South Shields, in the northeast of England. The brand's signature waxed jacket, an iconic British outerwear with over a century of history, features fabric treated with wax to enhance waterproofing. Its enduring appeal also stems from the rich patina it develops over time.
Waxed jackets that have lost their waterproofing can have their water resistance restored through "RE-WAX," allowing for continued enjoyment of the jacket's functionality and character as it ages.
1921-22 Catalog
This "RE-WAX" service harks back to a brand catalog from 1921, around the time of Malcolm Barbour, the second-generation leader, exactly 100 years ago. To commemorate the 100th anniversary of "RE-WAX," "Barbour. WAX FOR LIFE" is launching as a sustainable project encouraging a long-term, cherished relationship with the brand.
RE-WAX
My Barbour
RE-LOVED
The project consists of three pillars: "RE-WAX," where experienced staff re-apply wax and add aging effects, visibly reviving the jackets in-store; "RE-LOVED," offering remade garments from collected pre-owned Barbour jackets, revitalized as valuable pieces; and "My Barbour," a complimentary embroidery service for waxed jackets purchased in-store.
Concurrently, a campaign will run where customers can return their unworn Barbour waxed jackets to receive an 8,000 yen voucher, usable during the campaign period.
"Barbour. WAX FOR LIFE" embodies a century-old ethos of cherishing items, a sustainable endeavor designed to be loved across generations. As project details and durations may vary by store, please consult the dedicated website for specifics.
