DIOR has unveiled its Fall 2022 Men's Collection campaign, recalling the show presented on a runway recreated from the manuscript of a legendary novel in giant size.

This campaign celebrates freedom with looks that fuse counterculture and couture, Parisian sophistication and the modern casualness of American sportswear.

Echoing the show held last December, which was presented on a runway recreating the manuscript of the legendary novel "On the Road"* in giant size, this campaign was also shot on a set accented with the words of writer Jack Kerouac. The models evoke the rebellious poets of the Beat Generation.
*Published by Viking Press in 1957

This campaign is said to be an homage to the infinite imagination and savoir faire that Dior and designer Kim Jones hold dear, reinterpreted.

The collection is available for purchase on the official online boutique or at Dior boutiques nationwide, so why not check it out?