On April 21st, the environmental organization Parley for the Oceans took over Dior's social media channels, launching a series of content focused on environmental awareness.

Dior recently unveiled its first beachwear capsule collection in collaboration with Parley for the Oceans. Kim Jones, Artistic Director of Dior Men's Collections, has partnered with Parley for the Oceans, an environmental organization and collaborative network dedicated to addressing marine environmental issues with its guiding principles known as "Parley AIR: Avoid, Intercept, Redesign."

In resonance with Jones's vision, Parley for the Oceans will distribute educational content aimed at protecting the planet's most vital ecosystems across Dior's Instagram, YouTube, Snapchat, TikTok, Twitter, LinkedIn, and Pinterest accounts.

At 5 PM (12 AM JST on April 22nd), a live session was held on Twitter Spaces, a feature for real-time audio conversations. The session featured Cyrill Gutsch, founder of Parley for the Oceans; Rémi Macario, Dior's Sustainable Development Coordinator; and Alice Pfeiffer, writer and editor-in-chief of NYLON FRANCE, discussing marine environmental issues.

Additionally, Dior and Parley for the Oceans shared their commitment and message for planetary protection with the world through a day of content, including a collaborative post on Instagram (@DIOR & @PARLEY.TV), a special playlist of videos about the ocean and environment on YouTube, and environmental awareness content on Snapchat, TikTok, LinkedIn, and Pinterest.