A|X Armani Exchange is launching its second collaboration with the National Geographic Society, a non-profit organization dedicated to environmental protection and animal welfare, starting Wednesday, April 7, 2021. The collection for both men and women features a total of nine items, including four types of hoodies and five types of T-shirts. A portion of the proceeds will support the research, exploration, and conservation activities of scientists, explorers, and educators worldwide.

A|X Armani Exchange has been focusing on sustainability as a brand since its Spring/Summer 2020 collection, introducing items made from environmentally conscious, sustainable materials such as organic cotton, recycled cotton, and recycled nylon. These initiatives resonated with the activities of the National Geographic Society, leading to the start of their collaboration in Fall/Winter 2020.

The second collaboration features a total of nine items for both men and women: four types of sweatshirts and five types of T-shirts.

The main focus of the prints are animals from the works of Joel Sartore, founder of National Geographic's Photo Ark and a photographer himself. The images of endangered animals, such as sloths and Sumatran tigers, make a powerful impact. The yellow border surrounding the animals, reminiscent of the National Geographic magazine cover, conveys a strong message from the Society. All prints are made using water-based inks, which have a lower environmental impact.

Furthermore, to bridge the two distinct worlds of "fashion" and "environmental issues," designs evoking "music" have been introduced. The animals are depicted as if on LP record covers, presenting each animal as a pop star.

This unique design carries a statement that global environmental issues are relevant to everyone and that protecting biodiversity is a critical challenge. These collaboration items are now available at all A|X Armani Exchange directly managed stores nationwide and on the official website. A portion of the proceeds will be used to support the research, exploration, and conservation activities of scientists, explorers, and educators worldwide.

Hoodie
Price | Men's ¥21,670, Women's ¥21,670

T-shirt
Price | Men's ¥8,100, Women's ¥8,100