Special Limited Movie Featuring Okada Unveiled on Official Web/Mobile Site

Masaki Okada, the image character for the Spring/Summer 2010 "adidas TRAINING FAIR," was active in the basketball club during his school days and says he loves sports. "I don't usually have much time to exercise, so just putting on training wear makes me feel uplifted and eager to move my body."




His dedication to training is inspiring. The message is that by wearing adidas training wear, one's motivation for sports will increase, and they will feel like an athlete as they move their body.──This message is powerfully conveyed through the special limited movie, featuring behind-the-scenes footage and interviews with Masaki Okada during his training sessions, available on the official web/mobile site (www.adidas.co.jp/trainingfair).



Starting March 5th, original posters and shopping bags featuring Masaki Okada will be presented at participating adidas training fair stores. The special limited movie can also be viewed by connecting to the mobile site via a QR code available in stores.