Items developed with meticulous attention to materials, patterns, and sewing. A golf wear brand for discerning adults is born | The Duke’ s Golf
FASHION / NEWS
July 12, 2022

Items developed with meticulous attention to materials, patterns, and sewing. A golf wear brand for discerning adults is born | The Duke’ s Golf

The Duke’ s Golf

The Duke’ s Golf: A Brand for Discerning Adults

The Duke’ s Golf, a new golf wear brand, has been launched through a collaboration between FLUP LILIUM, a company specializing in apparel planning and production, and Tatsuyoshi Kuijima, a former men's magazine editor and creative director. Sales began in July 2022, primarily through an e-commerce site.

Text by KODAMA Tomoko

The Keyword: "Play like a gentleman." Expressing Celebrity Resort Style Through Golf Wear

The Duke’ s Golf is helmed by creative director Tatsuyoshi Kuijima, who has been involved in apparel and golf for many years and has observed resort destinations and celebrities worldwide, particularly in Europe. Masato Nakasone, representative of FLUP LILIUM and a veteran of various apparel industry sectors, brings Kuijima's vision to life.
The resulting items are meticulously crafted, from design to materials, patterns, and sewing, creating golf wear that satisfies those who appreciate true quality.
The keyword is "Play like a gentleman." Europe boasts celebrity-favored resorts like Ibiza, Mallorca, Gran Canaria, Cannes, and Lake Como. The Duke’ s Golf captures the resort style favored by these individuals during their vacations, translating it into golf wear.
Items developed with meticulous attention to materials, patterns, and sewing. A golf wear brand for discerning adults is born | The Duke’ s Golf
Items developed with meticulous attention to materials, patterns, and sewing. A golf wear brand for discerning adults is born | The Duke’ s Golf
Items developed with meticulous attention to materials, patterns, and sewing. A golf wear brand for discerning adults is born | The Duke’ s Golf
The product lineup is extensive, including polo shirts, trousers, cashmere sweaters, blousons, jackets, caps, caddies bags, headcovers, tote bags, and pouches.
This is golf wear for true adults, designed to fulfill the desire to play with gentlemanly conduct.
Masato Nakasone
Born in Miyako Island in 1968, Nakasone is the Representative Director of FLUP LILIUM. He has been involved in the planning and production of over 300 brands of clothing and accessories, from European luxury brands to fast fashion. A collector of military watches, he is well-versed in American vintage and Italian classic fashion. He previously served as a director for a leading global textile manufacturer before assuming his current role.
Tatsuya Kuijima
Born in Jiyugaoka in 1964, Kuijima has been involved in apparel and golf as an editor for many years, serving as deputy editor-in-chief of the men's magazine "LEON," editor-in-chief of "MADURO," editor-in-chief of the golf magazine "go! Go l," and editor-in-chief of "PASSIONE," the Japanese edition of Alitalia's in-flight magazine. He also works as an automotive critic and has served as a selection committee member for the Japan Car of the Year award. He has also been editor-in-chief of the surfing media "NALU."
He is a selection committee member for the Japan Boat of the Year award and a member of the Japan Cigar Association. He has traveled extensively, exceeding 300 trips primarily to Europe.
Inquiries

FLAP LILIUM The Duke's golf division
https://thedukesgolf.com
https://thedukesgolf.base.shop

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