FASHION /
NEWS
April 27, 2015
adidas Originals "RIP STRIPES!?" Campaign
adidas Originals Celebrates 60 Years of "Three Stripes"
The "RIP STRIPES!?" Campaign Begins
To commemorate the 60th anniversary of adidas's trademark "Three Stripes," lifestyle brand "adidas Originals" is releasing a new series, "FIVE-TWO 3."
Starting Friday, July 24th, a "RIP STRIPES!?" campaign in collaboration with the popular HIP-HOP group "RIP SLYME" will commence.
Text by OPENERS
Featuring Iconic Footwear and Apparel Celebrating "Three Stripes"

"FIVE-TWO 3" Sticker Set
The new "FIVE-TWO 3" series centers around five iconic "FIVE" footwear models and two "TWO" apparel models from "adidas Originals," all featuring the brand's trademark three stripes.
The five footwear models—"SS," "STAN SMITH," "FRM," "SAMBA," and "NIZZA"—along with the two apparel items, "SS TRACK TOP" and "HOODED FLOCK," are all essential pieces that tell the 60-year history of the "Three Stripes."
"FIVE-TWO 3" x "RIP SLYME" Collaboration Campaign

Campaign Visual
To celebrate the launch of the "FIVE-TWO 3" series, "adidas Originals" has partnered with "RIP SLYME," a leading Japanese HIP-HOP group.
The five members of RIP SLYME, dressed in the "STRIPES PACK" from "FIVE-TWO 3," transform into "RIP STRIPES!?" The unique "RIP STRIPES!?" campaign, embodying the brand message "Celebrate Originality," unfolds with RIP SLYME's distinctive style.
On Friday, July 24th, the same day the "STRIPES PACK" is released, a special promotional video for "Good Day-adidas Originals remix by DJ FUMIYA," a remix of the song from RIP SLYME's new album "JOURNEY" released on Wednesday, June 10th, will be available on the mobile site (www.adidas.co.jp/originals), alongside other unique in-store promotions.
Adidas Japan
Adidas Call
0120-810-654
From mobile phones and PHS: Tel. 03-5956-8814
http://www.adidas.co.jp/originals