Mitsui & Co. has begun offering its traceability platform "farmers 360° link," which fosters new consumer experiences connecting producers and consumers, to Ron Herman, a brand developed by Sazaby League. Products manufactured using this platform have also been released.

Going beyond traditional traceability, "farmers 360° link" allows buyers to see the producers and production process, creating an experience where they can "LINK" with the producers. It is a platform that strengthens the bond between producers and buyers.

By scanning the QR code on the product tag with a smartphone, buyers can learn about the lives of the farmers who produced the Zambian cotton used in the product, their thoughts on production, and the state of their rural communities.

Furthermore, through a consumer app accessible to buyers, they can select support programs such as fertilizer introduction or provision of solar-powered lighting, and contribute a portion of the sales to the farming communities. Subsequently, they receive updates on the progress of their chosen programs in the field, along with messages from the farmers, complete with photos, allowing buyers to witness the improvements in the producers' living conditions resulting from their choices.

A total of six items, including T-shirts and sweatpants made with cotton from "farmers 360° link," are available at all Ron Herman stores nationwide and online. We invite you to experience this "warm consumer experience."