MIZUNO｜Keisuke Honda's brand "SUPERSTAR" makes a comeback

MIZUNO

The Lifestyle Sports Brand "SUPERSTAR" is Back!

Keisuke Honda Appointed Brand Ambassador

Launched in 1978 and developed until Fall/Winter 2009, the lifestyle sportswear brand "SUPERSTAR" is making a comeback. It originally incorporated the functionality Mizuno cultivated through its competitive sportswear development. Keisuke Honda (AC Milan) has been appointed as the brand ambassador.

Text by KAJII Makoto (OPENERS)

The Comeback Season Begins with 19 Items

"Having finished the World Cup, I feel a connection with the brand's decision to restart with renewed determination. I want to continue to pursue my passions and take on new challenges with this brand."—Keisuke Honda.

The revived "SUPERSTAR" renews its brand concept. Targeting "playful adults," it will offer new sportswear that emphasizes not only functionality but also high fashion.

For its restart in the Fall/Winter 2014 season, the brand adopts a color scheme based in black with gold accents. Products also feature fashionable camouflage patterns, designed for wear not only in sports settings but also for activities like commuting to the gym.

Keisuke Honda, known for his strong personal style, has been chosen as the brand ambassador. The collection includes 19 items such as jerseys, t-shirts, hooded sweatshirts, and caps, offering "SUPERSTAR" sportswear for fashion-conscious adults.

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