URBAN RESEARCH | "BWGH for PUMA" Pop-Up Shop Opens

URBAN RESEARCH

Collaboration Line "BWGH for PUMA" Launched

"BWGH for PUMA" Pop-Up Shops Held

From Friday, July 18th, URBAN RESEARCH will introduce "BWGH for PUMA," a collaboration line by French emerging brand BWGH (BROOKLYN WE GO HARD) and PUMA, at select stores. To commemorate the launch, pop-up shops will be held sequentially at the Shibuya, Horie, Sannomiya, KYOTO, and Umeda Est stores.

Text by KAJII Makoto (OPENERS)

BWGH's Essence Fuses with Sporty PUMA

The "BWGH for PUMA" collaboration line is based on products PUMA has released, enhanced with BWGH's modern and playful designs. It features models inspired by PUMA's classic running shoe "R698" and focuses on shoes reminiscent of the 90s.

Additionally, an apparel line is available, where BWGH skillfully adds its essence to PUMA's sporty elements. This apparel line will be exclusively sold at URBAN RESEARCH and PUMA directly managed stores among select shops.

"BWGH for PUMA" Pop-Up Shops
Stores and Dates
Shibuya Store / Horie Store: Friday, July 18th – Sunday, July 27th
Sannomiya Store / KYOTO: Wednesday, July 30th – Sunday, August 10th
Umeda Est Store: Wednesday, August 13th – Sunday, August 24th

"BWGH for PUMA" Handling Stores
(Apparel + Shoes)
URBAN RESEARCH Shibuya, KYOTO, Horie, Umeda Est, Sannomiya
(Shoes Only)
URBAN RESEARCH Sapporo Stella Place, Lumine Shinjuku, Lumine Tachikawa, Lumine Yokohama, Lumine Omiya, Shizuoka PARCO, Nagoya PARCO, Abeno Hoop, Piole Himeji
Hiroshima PARCO, Kokura COLET, Fukuoka PARCO
URBAN RESEARCH & ROSSO Lumine Yurakucho
URBAN RESEARCH ONLINE STORE (Sales start Friday, July 18th at 5:00 PM)

URBAN RESEARCH
http://www.urban-research.com/