FASHION /
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October 11, 2019
Calvin Klein's 50th Anniversary Collection: The "CK50 Collection" | CALVIN KLEIN
CALVIN KLEIN
Announcing the CK50 Capsule Collection, Symbolizing Iconic Style
Calvin Klein's 50th Anniversary Collection, the "CK50 Collection," is being released for a limited time on Amazon. The collection features items with special details added to classic daily wear. The release date is from Friday, October 11, 2019.
Text by Kosaku Waseda (OPENERS)
Limited Release on Amazon from Friday, October 11
Calvin Klein is celebrating its 50th anniversary. To commemorate this anniversary year, a capsule collection called the "CK50 Collection" has been released.
A special collection that applies the limited "CK50" logo to Calvin Klein's iconic style. Classic daily wear is given a modern twist.
Women's denim styles, dresses, and sweatshirts, as well as men's denim, hoodies, and crewnecks, feature all-over monogram and bold logo prints.
T-shirts, modern cotton underwear, and small accessories are also colored in this season's signature palette. Some items are adorned with "CK50" leather patches.
The numerous details applied to the items suggest the special nature of this collection.
The advertising campaign was handled by Glen Luchford. A series of visuals reflecting historical moments and themes from past decades features individuals who are like friends of Calvin Klein, depicting a journey from the space age to the digital age.
Particularly noteworthy is the re-engagement of Justin Bieber. Pictured in Calvin Klein, he now appears in a two-shot with his wife, Hailey Bieber. This marks their first campaign together as a couple.
Also featured are A$AP Rocky, Kendall Jenner, Troye Sivan, Liu Wen, Parker Van Noord, and Rebecca Leigh Longendyk.
As a commemorative campaign for Calvin Klein, known for its pop style, the rebellious spirit that has shaped the brand over 50 years is expressed.
