FASHION /
NEWS
September 6, 2019
SANYO SHOKAI Presents "GINZA TIMELESS 8," a New Fashion Hub
SANYO SHOKAI | Sanyo Shokai
Sanyo Ginza Tower Fully Renovated. 10 Brands Gather
Sanyo Shokai has fully renovated the Sanyo Ginza Tower, transforming it into the flagship tower "GINZA TIMELESS 8." Ten unique brands have opened stores here. Events are also planned, making it a new fashion hub in Ginza.
Text by Kosaku Waseda (OPENERS)
Communicating "Craftsmanship" and "Omotenashi" to the World
In 2018, Sanyo Shokai defined its future vision as a "Japan Premium Fashion Company" and has been strengthening its directly managed stores as one of its growth strategies.
"GINZA TIMELESS 8" is one such initiative. The Sanyo Ginza Tower has been fully renovated as a shop symbolizing the future of Sanyo Shokai. It has been reborn as the flagship tower "GINZA TIMELESS 8," based on the concept of Sanyo Shokai's "craftsmanship" and Japan's "omotenashi" (hospitality).
The facility name expresses Sanyo Shokai's philosophy of pursuing fashion that is "timeless" beyond trends, based on the shared value of "craftsmanship" cherished by the brands gathered here. The "8" is derived from Ginza 8-chome, the tower's location.
A total of 10 brands are featured. These include BLUE LABEL CRESTBRIDGE and BLACK LABEL CRESTBRIDGE, SANYO COAT and S.ESSENTIALS, which represent our manufacturing prowess, the select shops LOVELESS and EPOCA THE SHOP, and "STORY & THE STUDY," a new brand specializing in personal bespoke suits, marking Sanyo Shokai's first venture into this area.
The tower comprises nine floors. Notably, the first floor is a pop-up space that hosts events with different themes each season. It will be utilized as a platform to showcase Sanyo Shokai's dedication to manufacturing and fashion, featuring exclusive made-to-order sales available only at that time and place, as well as talk shows by designers with a proven track record in Europe and the US.
On the top floor, the ninth, is the "TIMELESS Lounge," a service space for customers. It offers a refined and relaxing environment, and various exhibition events are also planned here.
In terms of customer service, staff have undergone special training to provide Japanese "omotenashi." English and Chinese-speaking staff are stationed throughout the building to assist international guests with their shopping, offering the finest hospitality originating from Japan.
Furthermore, in line with the timeless philosophy of not creating disposable or easily tiresome products, they have produced "TIMELESS FUROSHIKI," an original design Furoshiki (wrapping cloth) that can also be used as a bag, as a souvenir to convey Japanese culture. It will be gifted to customers who purchase over 30,000 yen (excluding tax) worth of products at "GINZA TIMELESS 8."
"GINZA TIMELESS 8" offers "craftsmanship" and "omotenashi" with a global perspective for sophisticated adults. Its future developments are worth watching.
GINZA TIMELESS 8
Address | 8-8-9 Ginza, Chuo-ku, Tokyo
Sales Floor Area | 2,989.15m² (approx. 905 tsubo)
Opening Date | Friday, September 6, 2019 Grand Opening
Business Hours | 11:00 - 20:00
Closed | Irregular holidays
Floor Layout |
9F TIMELESS Lounge
8F Paul Stuart (MEN'S)
7F SANYO COAT (MEN'S & WOMEN'S), Sanyoyamacho (MEN'S)
6F STORY & THE STUDY (MEN'S & WOMEN'S)
SANYO Repair Support
5F S.ESSENTIALS (MEN'S & WOMEN'S),
APOLIS (MEN'S & WOMEN'S)
4F EPOCA THE SHOP (WOMEN'S <Select Shop>) ☆
3F BLACK LABEL CRESTBRIDGE (MEN'S)
2F BLUE LABEL CRESTBRIDGE (WOMEN'S)
1F Event Space
B1F LOVELESS (MEN'S & WOMEN'S <Select Shop>)
