FASHION /
NEWS
May 27, 2015
DIESEL Releases a Film for its Hybrid Denim 'Jogg Jeans'
DIESEL
Directed by “Commander” Nicola Formichetti
Movie for Hybrid Denim “Jogg Jeans” Arrives
Diesel introduces new iterations of its highly elastic denim,Jogg Jeanswhich are now available. To mark the occasion, a film has been released, directed by Nicola Formichetti, Diesel’s Artistic Director, focusing on the ease of movement, comfort, and style of the Jogg Jeans.
Text by YANAKA Tomomi
Dancing to Challenge the Limits of the Human Body with Stretchy Denim!
By employing a fabric that combines weaving and knitting, Jogg Jeans achieve 360-degree stretch, much like jersey material. The exterior appears as denim, while the interior has a texture akin to sweatpants, providing a comfortable fit.
Furthermore, Jogg Jeans excel in lightness, durability, and shape retention, promising comfortable and unrestricted movement. With Diesel’s signature details, including side stitching, a distinctive coin pocket, and authentic used-look finishing, they boast high design quality as jeans.
The film, featuring unique direction from Nicola Formichetti, who took the helm as Diesel’s “Commander” in April, also debuts. Set to Azealia Banks’ new track “ATM Jam,” the movie showcases the denim’s flexibility for uninhibited movement through intense action that fuses classic and street styles, emphasizing the “extreme.”
Witness a dance that challenges the limits of human form, appearing almost superhuman. Prepare to be moved by this captivating film.
Jogg Jeans Special Site
http://www.diesel.co.jp/collection/joggjeans/
Diesel Japan
0120-55-1978
www.diesel.co.jp