FASHION /
NEWS
April 23, 2015
Fukuske × more trees | Socks that contribute a portion of sales to forest conservation efforts!
Fukuske × more trees｜Fukuske x more trees
Launching a Collaborative Project with a Forest Conservation Organization
Original Socks Created with Five Creators Sympathetic to more trees
Fukuske, a manufacturer and seller of tabi socks, socks, and underwear, has begun an initiative with the general incorporated association more trees, which promotes forest conservation activities.more treesIn collaboration with five creators from various fields who support more trees, socks will be developed starting in Spring 2013.
Text by IWANAGA Morito (OPENERS)
Socks That Convey the Creators' "Commitment"
The first items in the "Fukuske × more trees" series are products designed by five individuals who support more trees: artist Mitsuo Shindo, stylist Tomoki Yuzuka, artist Itako Takahashi, designer Taishi Nobukuni, and illustrator Mick I. Itaya.
A portion of the sales will be donated to more trees and used for forest conservation activities. Currently, the scope of these activities extends globally, including contributions to forest projects in the Philippines, not just within Japan.
designed by Mitsuo Shindo
The socks announced this time are distinct from mere collaboration projects. Each creator meticulously checked samples and made improvements without compromise, resulting in a very high level of product perfection.
designed by Tomoki Yuzuka
designed by Itako Takahashi
designed by Taishi Nobukuni
designed by Mick I. Itaya
Some designs were repeatedly improved to capture the characteristics of the knit, while others express delicate illustrations through printing, resulting in finishes that convey the creators' genuine passion. Additionally, the packaging (header card) features a tag with basil seeds called "Eco-Tag." This tag can be planted directly in the soil to return to nature. Thus, new life is born from something that would normally be discarded.
The first series is scheduled to be launched as a Spring/Summer 2013 item. Starting with this, Fukuske plans to continue its collaborative projects with more trees. Please pay attention.
Fukuske × more trees
http://www.fukuske-moretrees.com
