Rag & Bone and Eminem Collaborate on a Capsule Collection | rag & bone

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Launching Eminem's Iconic Hoodie and T-Shirts

rag & bone and Eminem are releasing a capsule collection. The lineup features Eminem's iconic hoodie and three T-shirt styles. Available exclusively at the rag & bone Omotesando and rag & bone GINZA SIX stores, the release date is Sunday, July 15, 2018.

Text by Kosaku Waseda (OPENERS)

Exclusive to Omotesando and GINZA SIX Stores

A collaboration has been realized between rag & bone, a brand based in New York, and hip-hop legend Eminem. They are releasing a capsule collection.

rag & bone and Eminem developed his iconic hoodie, "The Icon Hoodie." After numerous discussions, they meticulously pursued Eminem's ideal in terms of material, weight, details, and fit to complete the hoodie.

The hoodie, crafted entirely in America from design to production, features an unlined, lightweight sweat fabric. Eminem's personal motifs are incorporated into the details.

An emblem inspired by the garlic motif appearing in his lyrics, and a logo on the sleeve featuring the first "3" of 313, the area code of Eminem's hometown Detroit, flipped to form an "E" for Eminem, subtly express his identity.

Available in three colors: white, black, and khaki. A limited quantity of numbered pieces in special colors will also be released at a pop-up store in London. These are poised to be rare items coveted by fans worldwide.

Additionally, three T-shirt styles named "Kamikaze," "Success," and "Grafitti" are being released.

The designs draw inspiration from Eminem's world, his powerful lyrics, and his tracks. Made from premium cotton jersey, the sewing and finishing are all done in the USA. Designs featuring Eminem's handwritten lyrics and motifs also used on the hoodie are similarly incorporated.

In Japan, the collection is available exclusively at two stores: rag & bone Omotesando and GINZA SIX. This is welcome news for fans unable to attend the London pop-up store. This capsule collection is a must-have for Eminem fans. Be sure to get yours.