FASHION /
NEWS
June 27, 2018
NIKELAB Unveils Collection with Matthew M. Williams | NIKE
NIKE
Training Apparel Realized to Matthew's Ideals.
A collaborative collection between Matthew M. Williams, director of "ALYX," who leads the next-generation fashion scene, and Nike, launches on July 12th.
Text by dia standard
Functionality Suited for Training
This collection utilizes elements from last year's "A.A.E. 1.0 Collection," designed with a forward-looking perspective. Using computer design technology, areas where the body heats up and sweats, and atlas map data indicating movement, are converted into structural patterns. This serves as a reference for a new manufacturing method for T-shirts, a staple silhouette in sports.
The product lineup includes training wear such as jackets, T-shirts, socks, and towels.
The Nike x MMW collection releases July 12th. Available at NIKE.COM/NIKELAB, NIKELAB MA5, DSM GINZA, and select other retailers.