Oliviero Toscani to Photograph Benetton Campaigns Again

Oliviero Toscani, the world-renowned socially-conscious photographer who shot Benetton's advertising campaigns from 1983 to 2000, is once again taking the helm for the brand's campaign photography starting with the Spring/Summer 2018 season. To commemorate this, a special website has been launched.

The site features the latest campaign photos, a chronological showcase of iconic archival images, and a special interview where Toscani discusses the behind-the-scenes story of his return, the origin of the brand name "United Colors of Benetton," and his thoughts on the world today.

As a unique Japanese homage to Toscani's work as a socially-conscious photographer, the site also includes mini-interviews with nine key figures from Tokyo's street fashion scene, exploring the theme of "fusion" in Benetton's advertising campaigns.

Furthermore, an Instagram hashtag campaign titled "MY STYLE MY BENETTONISM PRESENT CAMPAIGN," themed around the flowers featured in the Spring/Summer 2018 campaign photos shot by Toscani, will run until Thursday, May 31st.


Special Website: "UNITED COLORS OF BENETTON. with OLIVIERO TOSCANI"
URL |https://ism.benetton.jp