NIKE | Release of Cristiano Ronaldo's Signature Collection, "CR7"

NIKE

The "On-Pitch" and "Off-Pitch" Life of This Year's Ballon d'Or Frontrunner

Cristiano Ronaldo's Signature Collection "CR7"

Expressing Strength and Boldness as a Global Icon──Cristiano Ronaldo, one of the world's most iconic football players, unveils his new signature collection, "CR7," for both on and off the pitch, launching on Thursday, November 15th.

Text by KAJII Makoto (OPENERS)

A Lifestyle Collection Connecting On and Off the Pitch

The new "CR7" collection symbolically embodies Cristiano's uncompromising attitude and his approach to life, merging them with a bold style. The collection features an impactful logo, a "heart" (symbolizing a love for victory) overlaid with an "X" (representing a dislike for losing), used across all products. It encapsulates his sentiment: "I love to win and hate to lose."

Crafted with performance as the priority, the products feature premium materials in a classic color palette of blue, black, and gray, along with special detailing. Key items incorporate a modern arrangement of blue and pink, reflecting CR7's individuality and his pursuit of perfection.

Cristiano's signature model, the "Nike Mercurial Vapor VIII CR HG-V," is refreshed in classic black and white. The plate transitions from pink at the heel to blue towards the toe, creating a striking presence on the pitch.

This is the face of Cristiano Ronaldo as a player: focused on the game, daring in his challenges, and operating at the highest level of skill. It also reflects his other side: a lover of music, someone who enjoys life and embraces a relaxed style without conforming to trends. The "CR7" collection masterfully expresses these two facets. In Japan, parts of the collection will be rolled out sequentially starting Thursday, November 15th.

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