NIKE | "UGOKIDASE STATION" Limited-Time Pop-Up Opens in Harajuku
FASHION / NEWS
February 18, 2015

NIKE | "UGOKIDASE STATION" Limited-Time Pop-Up Opens in Harajuku


NIKE


Experience the Latest Digital Innovations with "Nike+" in Harajuku!


"UGOKIDASE STATION" Opens



Enjoy a variety of unprecedented "missions" through games, powered by the revamped "Nike+".An event called "UGOKIDASE STATION" is now open for a limited time in Harajuku, offering an early chance to experience Nike+ Basketball, Nike+ Training, and Nike+ FUELBAND, which are scheduled to launch in Japan next year or later. The event runs until Saturday, August 11th.

Text by KAJII Makoto (OPENERS)






Join the Grand Finale on Sunday, August 12th!



Inspired by the renewed Nike+, this is Nike's "Game ON, World" campaign, centered around the theme of digital sports. It's being rolled out globally, including in the US, UK, China, and Japan.

At "UGOKIDASE TOKYO," open for a limited time, you can enjoy missions using Nike+ Running on specialized treadmills, similar to those used for sprinter training, where you compete to cover a certain distance within a set time. There are also missions using Nike+ Basketball and Nike+ Training to see who can jump the highest.

Mission results are ranked in real-time on the leaderboard within "UGOKIDASE STATION" and will also be announced on the Nike website (NIKE.JP). Participants receive an original "UGOKIDASE TOKYO" can badge for each mission they enter. Furthermore, clearing four out of the five missions earns you an original T-shirt at Nike Harajuku. This T-shirt also serves as an access ticket to the Grand Finale event held at "UGOKIDASE STATION" on Sunday, August 12th.

Try out Nike's latest shoes, such as the Nike LunarGlide+ 4, Nike Flyknit, Nike Lunar TR1, and Nike Women's Lunar Hyperworkout XT+, while enjoying the missions.



NIKE|UGOKIDASE STATION 02



※Campaign Details
http://gameonworld.nike.com/
※Mission Details (Twitter Account)
@nikejapan

UGOKIDASE STATION
1-14-34 Jingumae, Shibuya-ku, Tokyo, Harajuku Jingunomori Building
Opening Hours | 11:00–20:00

Nike Customer Service
0120-500-719