Themes: "Travel" and "Color"

Paul Smith has long drawn inspiration from travel, including architecture, landscapes, and people's attire. This pop-up shop embraces "Travel" and "Color" as its themes. The venue is structured into sections expressed in six pastel colors, embodying Paul Smith's signature palette, creating a pop and positive atmosphere that draws the eye with stripes from the moment you enter.

Additionally, an artwork featuring a world map constructed from Paul Smith's signature stripes and colors will be exclusively available at Isetan. This artwork, inspired by travel and developed for various scenes, is specially used only for items sold at this pop-up shop, including the "A SUIT TO TRAVEL IN" suit line.

As a limited edition item, 100 special design watches equipped with GPS functionality, essential for travel and keeping accurate time anywhere in the world, will be available. These are playful items with contrasting colors on the dial. The price is ¥200,000 (excluding tax).


A particularly noteworthy item is the bicycle, an essential part of Paul Smith's own lifestyle. Made with a British "MERCIAN" bike frame and finished in elegant pastel tones, it fuses a classic frame with modern colors in a special specification. Only two of these complete bicycles will be sold worldwide. The price is ¥750,000 (excluding tax).

In addition, coats, bags, wallets, and other items available only here will captivate Paul Smith fans.

Furthermore, as a special event, on Saturday, August 13th, and Sunday, August 14th, London-based embroidery artist Naomi Avsec will offer a special service, embroidering garments bags with travel-themed designs. This service is limited to the first 15 customers who make purchases of ¥25,000 (excluding tax) or more. Service will be available from 12:00 to 16:00 on both days.

Paul Smith Isetan Shinjuku Limited Pop-Up Shop
Period | Wednesday, August 10th – Monday, August 22nd, 2016
Location | Isetan Shinjuku Men's Building, 1F Promotion Space
3-14-1 Shinjuku, Shinjuku-ku, Tokyo

Tel. 03-3352-1111 (Main Operator)