Look Out for "Expert Staff" Selected from adidas Direct Stores Nationwide!

The first floor houses men's Performance, the second floor features women's Performance, adidas by Stella McCartney, and kids' items, while the third floor is dedicated to men's and women's adidas Originals. This is the adidas Brand Core Store Shinjuku, offering approximately 500 footwear items, 1,200 apparel items, and 300 accessory items, totaling around 2,000 products.

Beyond the sheer volume of merchandise, the expert staff, selected from adidas direct stores across the country, are each specialists in various sports and cultures, possessing a wealth of knowledge, keen sense, and extensive experience. Feel free to consult them when you're considering challenging a new sport or aiming to improve your performance.




At the pre-opening event, four guests appeared: Emi Takei, adidas Women's Sports Muse; Kanako Murakami, figure skater and adidas Women's Image Character; Alberto Zaccheroni, manager of the Japan national football team; and Kyary Pamyu Pamyu, model and singer.

During the adidas Brand Core Store Shinjuku Opening Commemorative Campaign, running until Thursday, April 26, customers who show their Facebook check-in screen at the "adidas Brand Core Store Shinjuku" to a shop staff member will receive one gift from a selection of six novelty items: a frisbee, shoe bag, gym lock key carabiner, mobile strap, or A5 notebook.

Furthermore, purchases over ¥10,500 will enter customers into a lottery for luxurious signed goods from the adidas family, including Emi Takei and Shun Oguri. If you win the instant win game, you can choose your preferred signed item on the spot.