Not just for sales, but also equipped with changing rooms and showers.

ASICS' running flagship store, ASICS Store Tokyo, is currently running the popular "33DREAMS CAMPAIGN" with a prize of 3.33 million yen in dream support funds (!). The relocated new store not only sells ASICS running shoes, apparel, and accessories, but also features "ASICS Running Lab," a corner for comprehensive running ability measurement using specialized equipment, and the "ASICS Foot-Eye" system, which combines a 3D foot scanner with gait analysis (a device for filming and analyzing running form and stride). The single-floor layout enhances customer communication.





The store also offers members-only spaces, including changing rooms, lockers, and showers. It is expected to be a hub for runner interaction, continuing the active running events that were held even before the relocation.

In addition to coordinating ASICS' latest gear and apparel, the store offers personalized training advice for runners of all levels, from beginners and fitness enthusiasts to those aiming for marathons and competitive athletes.