FASHION /
NEWS
May 18, 2015
adidas | New Sports Muse Emi Takei Wears Training Wear "adienergy"
adidas
adidas's New Sports Muse, Emi Takei, Appears!
Introducing the Training Wear "adienergy"
adidas is launching "adienergy," its latest training wear featuring EFX holograms, favored by numerous athletes worldwide, on November 17th. To commemorate the release, Emi Takei, who has newly joined the adidas family as adidas's sports muse, and members of EXILE, who have had an athlete contract with adidas since last year, appeared at an event.
Text by OPENERS
Pursuing Optimal Functionality, Aesthetics, and Comfort for Both Men and Women
"adienergy" is an evolution of last year's highly successful "adibright," which was launched with the concept of "shining jersey."
The men's model boasts excellent functionality, including the lightweight, breathable, and quick-drying properties required for training wear, along with an energetic look achieved through a special glossy finish. The women's model features a silhouette that creates the illusion of longer legs, a charming design with polka dots, and a soft, marshmallow-like texture. It also includes UPF 50+ UV protection, addressing the specific needs of women.
At the "adienergy" press conference, actress Emi Takei, appointed as adidas Women's Sports Muse, commented, "Moving my body through sports has become one of my ways to refresh. I'm very excited to serve as adidas's Sports Muse starting now. I will dedicate myself to building the stamina needed to become a top actress while wearing these lovely outfits, so please support me."
On the official "adienergy" website, infographics visually represent the elements that make up 100% of EXILE and Emi Takei. By hovering over speech bubbles extending from their chests and legs, users can view anatomical analysis results and product information for "adienergy."
adidas Group Customer Service
0120-810-654(Weekends and holidays excluded, 9:30 AM - 6:00 PM)
"adienergy" Official Website
www.adidas.jp/adienergy

