YOHJI YAMAMOTO | New Brand "s'yte" Launches, Exclusively Online

YOHJI YAMAMOTO

A New Challenge: Exclusive Online Launch

Introducing the New Brand "s'yte"!

Yohji Yamamoto introduces "s'yte" (pronounced 'site'), a new brand launching as an experimental endeavor for the maison, available exclusively online. The debut collection features high-quality cut-and-sew pieces crafted in time-honored Japanese factories, alongside graphic t-shirts featuring artwork by New York-based graphic designer James Victore.

Text by OPENERS

Shop Opens September 1, 2011, 10 AM!

"s'yte" (pronounced 'site'), the new brand from Yohji Yamamoto. The brand logo was designed by graphic designer James Victore, who is active primarily in New York.

s'yte offers casual wear designed to be felt more intimately in daily life, with designs handled by the Yohji Yamamoto Inc. design team.

The brand aims to be easily accessible to those who have never worn clothing from the Yohji Yamamoto group brands, through its online presence.

s’yte
http://syte.yohjiyamamoto.co.jp/
(Opens September 1, 2011, 10:00 AM)
Access also available from the Yohji Yamamoto HP
www.yohjiyamamoto.co.jp