FASHION /
NEWS
May 27, 2015
adidas | Lifestyle fashion brand "adidas SLVR" makes its official debut
adidas
A New 21st Century Lifestyle Fashion Brand
adidas SLVR Makes Its Grand Debut
Introducing adidas SLVR, a new label from adidas. With designer Dirk Schönberger appointed as Creative Director last year, it's gaining attention as a new 21st-century lifestyle fashion brand that blends grace and elegance.
Text by OPENERSPhoto by adidas
Innovative Items Designed for an Active Life
Creating smart, fashionable casual wear that can be worn with effortless elegance.──The inspiration for the "adidas SLVR" 2011-12 Autumn/Winter collection is "Space Travel." The collection expresses a futuristic vision through high-quality, sport-inspired tailoring.
From military-style bomber jackets with abundant zippers and metallic silver parkas to leather blousons and form-fitting cable-knit sweaters, adidas SLVR fuses style and function with captivating new techniques. Comfort, technology, and luxury converge.
This season, Willy Vanderperre created the advertising campaign and mood film, skillfully expressing the season's theme of "Space Travel."
The men's collection offers a lineup ranging from outdoor to evening wear, with items like coated canvas command jackets and chic suits showcasing the adidas SLVR aesthetic.
While shirts and sweaters adorned with ribbons exude elegance and edge, the metallic silver parka offers both functionality and protection against wind and rain. Coated canvas trench coats and quilted blousons are crafted as rugged, active outerwear, making them ideal for the winter season.
The women's collection is expressed through practical, new outerwear, featuring details like mesh accents, asymmetrical zippers, tough and substantial leather, metallic parts used as accents, and military-style taping.
Convertible details, such as detachable sleeves, are incorporated into the jackets, while the dresses feature feminine silhouettes that cinch at the waist like an hourglass. Sweaters and matching sets utilize innovative metallic silver fabrics, evoking a vision of future casual wear.
For the 2011 Autumn/Winter season, the men's collection will be available at Hankyu MEN'S TOKYO, opening this fall, and the women's collection at Isetan Shinjuku. Online, the unisex collection will be available on adidas ZOZOTOWN (zozo.jp/shop/adidas) starting in late August.
adidas SLVR
www.adidas.com/SLVR
adidas fashion group showroom
Tel. 03-5547-6501