The White Mountaineering FLAGSHIP SHOP features an interior design based on marquetry, evoking the flooring found in European churches.

With a strong emphasis on the floor design, the rest of the interior is kept deliberately simple. The design was overseen by Kazuya Sasaki of SMALL CLONE.

To commemorate the relocation to Omotesando, a T-shirt from the third "White Mountaineering project" is also available. The design was commissioned from Setsumasa Kobayashi, who was given a photograph of Mount Everest from the Daikanyama shop window.
The front print features a mountain photograph, while the back displays a quote related to Nietzsche—a phrase that has been a signature of "General Research" since its inception.
¥10,500 each

As N.HOOLYWOOD's Fall/Winter 2011 collection focused on mountaineering styles, coinciding with this opening presented an opportunity to collaborate. Daisuke Obana was commissioned to create a design that would express the styles of both N.HOOLYWOOD and White Mountaineering.
Obana was given a landscape photograph from Patagonia. The resulting T-shirt features an all-over print on the front and the message logo "<Beginning Mountaineering>" on the back.
¥10,500 each