MCM Launches Exclusive Collaboration with EKOCYCLE™

MCM

A Collection Born from Luxury and Recycling Innovation

Collaboration Items with EKOCYCLE™ Launching First

EKOCYCLE™, a lifestyle brand developed by Coca-Cola and will.i.am, a leading artist in the American pop music scene. MCM has collaborated with this talked-about brand. To commemorate the first anniversary of the shop's opening, these items are available for pre-sale until Saturday, April 25th, at MCM Ginza Haus 1 in Ginza, Tokyo. From Sunday, April 26th, they will also be released at MCM Ginza Haus 2.

Text by KAJII Makoto (OPENERS)

Pre-sale for the 2015-16 Autumn/Winter Collection Items

The EKOCYCLE™ brand embodies the vision of Coca-Cola and will.i.am: 'Waste creates new things.' It develops attractive, accessible products using recycled materials, fostering a more eco-friendly lifestyle.

Number of Recycled Plastic Bottles Indicated on Label

The MCM collaboration features backpacks, clutch bags, tote bags, and small leather goods adorned with EKOCYCLE™'s iconic red, black, and white patterns.

Each product includes a quality label indicating the number of recycled containers used. Bags made from recycled canvas and fine leather utilize between four and twenty-seven plastic bottles, depending on the size.

MCM's signature backpack, embellished with brass studs, is available in two sizes for everyday use. The tote bag features MCM's classic Visetos pattern, overlaid with a striking graphic design.

The three-color hip sacks offer a smart, hands-free design, balancing functionality and style. The clutch bags and zip wallets present a fresh look with catchy colors and luxurious materials. Cases for iPhone 6 and mini pouches for iPad are also available.

MCM GINZA HAUS 1
1F Juyzya Bldg., 3-5-4 Ginza, Chuo-ku, Tokyo
Tel. 03-5524-7177
Hours | 12:00 - 20:00
Open daily (excluding New Year's holidays and building closures)

MCM GINZA HAUS 2
1F, 2F Daiichi Yayoi Bldg., 4-2-2 Ginza, Chuo-ku, Tokyo
Tel. 03-5159-6555
Hours | 12:00 - 20:00
Open daily (excluding New Year's holidays and building closures)
http://www.mcmworldwide.com/ja