Loved for 40 Years as a "Tough and Sturdy" T-Shirt

The "BEEFY-T®," launched in 1975, was initially developed as a base for printed T-shirts, a symbol of hippie culture. This marked the beginning of the T-shirt's establishment as outerwear.

True to its name, meaning "tough and sturdy," it has been cherished as a T-shirt known for its durability, resistance to neck stretching and shape loss even after repeated washing, and a unique texture that softens with each wash.



Using comfortable 100% cotton heavyweight fabric, the "BEEFY-T®" retains its signature comfort while being resized in one-inch increments. The pitch between sizes S to XL has also been narrowed.

The "BEEFY-T®" is released with a refined classic silhouette that evokes America, featuring balanced shoulder width and armholes. It's a staple T-shirt to add to your wardrobe.

Hanes Fair "Hanes more variation"

Additionally, Beauty & Youth United Arrows Shibuya Cat Street Women's Store in Tokyo is hosting a limited-time Hanes fair, "Hanes more variation."

The event will feature pack T-shirts, primarily the "BEEFY-T®." For two days during the fair, customers purchasing a "BEEFY-T®" can participate in a silk-screen printing event by artist Ryuji Kamiyama, director of "FLAVOR."

Furthermore, customers who spend ¥5,000 or more, including Hanes products, can try their luck at a gachapon (capsule toy machine). Winners will receive limited quantities of original Hanes x Fire King cups or tissue boxes.

BEEFY T-SHIRT 1P (HW5180)
Price | ¥1,620
Sizes | S, M, L, XL
Colors | White, Black, Purple, L.blue, Navy, Green, Gold, Red
Material | 17s/1 Cotton Jersey
http://www.hanes.jp


FAIR "Hanes more variation"
Period | April 14 (Tue) - April 27 (Mon)
Location | Beauty & Youth United Arrows Shibuya Cat Street Women's Store
5-17-9 Jingu-mae, Shibuya-ku, Tokyo 1F
Tel. 03-5468-3916