The 29th JOURNAL STANDARD | California Brand Advocating the Stance of "Global Citizens"

JOURNAL STANDARD
A Shop That Re-examines the Essence of Curation

New Staples Begin at JOURNAL STANDARD Omotesando

JOURNAL STANDARD Omotesando curates brands from around the world that have already become staples, as well as those poised for wider recognition and enduring popularity. With a concept of “an antenna shop exploring new standards,” the store offers many items exclusively available there. This series will delve into the allure of JOURNAL STANDARD Omotesando.

Still Photographs by JAMANDFIXStyling by ISSEI INADAText by EIZABURO TOMIYAMA

A California Brand Championing "Global Citizenship"

APOLIS

APOLIS, founded in California, centers on the theme of creating global employment opportunities as "global citizens." The brand has undertaken various initiatives, such as developing products utilizing the skills of artisans in developing countries and increasing local employment. Consumers can engage in social contribution by purchasing the brand's products, making it a topic of conversation among style-conscious celebrities.

A shirt jacket crafted from nylon fabric with polyester padding. It features a minimal design with snap button closure.

A military-inspired hooded coat made of 100% cotton. The hood's edge contains wire, allowing for adjustable shaping.

An M-65-style jacket made of cotton fabric. The packable hood is made of nylon, creating a textural contrast within the design.

JOURNAL STANDARD has been curating APOLIS since 2009, and JOURNAL STANDARD Omotesando has been actively promoting it, even hosting pop-up shops. While the brand's offerings previously leaned towards a basic American casual aesthetic, they have recently shifted towards more modern designs. As slow and earth-conscious lifestyles gain traction, APOLIS is likely to attract even more attention.

This season features many navy items with simple, stylish designs. The silhouette is also comfortably tailored, ensuring a clean and elegant fit for Japanese wearers. We encourage you to try them on in-store.

JOURNAL STANDARD Omotesando
6-7-1 Jingumae, Shibuya-ku, Tokyo
Opening Hours | 11:00–20:00
Tel. 03-6418-7961 (Men's)
Tel. 03-6418-7958 (Women's)
http://journal-standard.jp/

JOURNAL STANDARD Omotesando Official Instagram
http://instagram.com/jsomotesando

JOURNAL STANDARD Official Facebook
https://www.facebook.com/JOURNALSTANDARD.JP